![]() ![]() ![]() Pentagram also designed a comprehensive program of product packaging and environmental graphics for the cafe, maintaining a clean and modern aesthetic throughout. ![]() The visual identity combines a mature Neapolitan colour palette with eye-catching geometric patterns, designed to appeal to the cafe’s professional audience. Welcome to the official Baskin-Robbins® Fan Club of Malaysia If you have any enquiries, pls email us at. For more than 75 years, Baskin-Robbins has prided itself on bringing new and innovative products to the market. Made to celebrate moments big and small, the new Tiger Milk Bubble Tea is full of sweet surprises. A family of circles and spots - extrapolated from the target-style ‘O’ icon - has been applied across the identity, resulting in a coherent visual language that swiftly communicates the cafe's product offering to its time-poor customers. The 77-year old ice cream shop is tweaking its logo, employee uniforms and packaging to update the brand.It’s the first major update for Baskin-Robbins. And because it wouldn’t be Baskin-Robbins without a little ice cream, it’s all topped off with a scoop of classic Vanilla ice cream. The ‘O’ in ‘Brown’ retains the Baskin Robbins pink at the heart of the identity and acts as both a punctuation mark to emphasise the ‘BR’ acronym. The logo juxtaposes the playful aesthetic of Baskin Robbins’ original mark with the art deco-esque elegance of the new ‘Brown’ logotype. As well as evoking associations with coffee and chocolate, the first two letters of ‘Brown’ act as an acronym for ‘Baskin Robbins’. Their menu also includes frozen yogurt, sorbets, sherbets. The new name, ‘Baskin Robbins Brown’, was chosen following strong performance in local focus groups. Baskin-Robbins offers over 1,000 flavors of ice cream, including Sugar Free, Fat Free and Light. Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand. SPC’s latest offering is a concept store that builds on the success of the Baskin Robbins franchise in Korea, adapting the proposition to create a premium dessert cafe, targeted at Seoul's sophisticated working professionals. Since then, SPC Group has established over 2000 ice cream and donut stores across Korea. They launched Baskin Robbins in 1985 and followed up with Dunkin’ Donuts in 1993. Shop Baskin Robbins Cotton Candy Ice Cream - compare prices, see product info & reviews, add to shopping list, or find in store. SPC Group is a Seoul-based food conglomerate with a track record of building market-leading franchise brands in South Korea, notably Paris Baguette. ![]()
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